The Marketing Ability of Greeting Cards
It’s Father’s Day, Valentines or your friend’s birthday. Whatever the occasion is sending them greeting cards is one way of letting them know that you remember them. But aside from being used for personal purposes, greeting cards can also be used in business as a marketing strategy. Being a good boss and business owner does not merely mean providing good compensation to your employees, being in good relationship with your customers and getting a lot of profits. It also means being able to get in touch with them during simple occasions. So let’s say it’s the birthday of one of your employees or a customer’s wedding day, sending them greeting cards is one way of letting them know that they are important and that their loyalty and support are always remembered.
Here are a few things to consider when making your own greeting cards. First, as much as possible handwrite your message and sign your name under it. This way the recipient would feel more valued and appreciated. Second, send the card when the customer least expect like. Sending it during widely celebrated occasions such as Christmas can make the recipient to overlook it.
Instead, send it during their birthday or when you heard that their daughter or son got married. Avoid also including your logo in the greeting card to make it look less like a promotional material. Keep in mind that a greeting card is a personal note to the recipient so as much as possible you would want it to have a personal touch. If you do not know what to put in the card imagine sitting across your friend in the kitchen or in a restaurant. Think of the usual conversation that you have. After giving your usual how-are-you line, think of the conversation that follows. It can be about current events, latest news about your high school classmates or how good the weather has been in the past days. From this you can develop the message that you want to include in your card. Remember to keep it simple, quirky and funny. Remember also to use the right words.
Just like talking to your friend across the table, greeting cards can also bring the right impression or ruin your reputation. You do not need to be wordy in the card or an expert writer to compose your message. As long as you are genuine in your words that is all that matters.
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