Social Media – The Friendship Advantage
If you’ve ever heard of Inspector Gadget then you know this detective had access to several personal devices to assist him in unraveling mysteries and determining who the bad guy was. Beyond the cartoon a couple of live action movies were developed in response to this larger than life comic hero. Social media has become the cyber equivalent of Inspector Gadget. A variety of websites have been developed to allow social media users to develop their own special site designs. This freely available resource is actually designed to facilitate marketing for those that develop these artistic backgrounds. Every site that uses one of these designs will have a link to the originating site designer’s website.
Beyond this function social media users can include personally developed videos. Codes are available for most widely used video sites like YouTube. Simple copy and paste the code in your bio or “About Me” section and the video is up and running. Music clips can also be placed on social media sites to allow you to express your individual tastes better than many other forms of media. You even develop a business or personal pictorial slide show that includes music.
This can help you develop a more tender and professional touch to a social media site. One of the greatest elements of a social media network is the fact that they are filled with links. The addition of friends or contacts within the context of social media can allow for an even greater amount of links. While most people have thought of social media as a means of personal connection and an ingenious way to spend your spare time the truth is social media can be a very personable friend to online business. More and more businesses are registering a business account and pulling likeminded individuals together in a social network that includes all the elements of a blog with much more individualized information and a cross connection of contacts. As with any online tool social media can be abused. In fact there are many online businesses with social media accounts that have only considered social media as a marketing tool while missing the point of human connections. Social media is a velvet-gloved marketing tool. It can be used to draw people to your primary ecommerce site, but if you treat your role in a social media environment as simply a means of collecting customers you may find individuals removing you from their friends list. In such a scenario you become viewed as a spammer.
The tolerance level for bold social media marketing is pretty small, so always work on developing friendship and trust first. In this environment those two qualities will go farther than flashy signatures and standard marketing tactics.
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