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The Marketer's Guide To Media Vehicles, Methods And Options

RRP $256.99

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The Marketer's Guide to Media Vehicles, Methods, and Options is an unusually practical hands-on reference source written for marketing, advertising, and promotion professionals to use in conjunction with their daily work. Designed as a convenient desk-top manual, this is an informative guide to the use of media vehicles. Ann Grossman covers the traditional broadcast, print, and out-of-home media formats and sales promotions as well as the increasingly used methods of direct marketing and telemarketing. In addition, she details production tools and steps in the use of each of these media.


Transport Phenomena In Porous Media

RRP $574.99

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This monograph presents an integrated perspective of the wide range of phenomena and processes applicable to the study of transport of species in porous materials. In order to formulate the entire range of porous media and their uses, this book gives the basics of continuum mechanics, thermodynamics, seepage and consolidation and diffusion, including multiscale homogenization methods. The particular structure of the book has been chosen because it is essential to be aware of the true properties of porous materials particularly in terms of nano, micro and macro mechanisms.

This book is of pedagogical and practical importance to the fields covered by civil, environmental, nuclear and petroleum engineering and also in chemical physics and geophysics as it relates to radioactive waste disposal, geotechnical engineering, mining and petroleum engineering and chemical engineering.


Transesophageal Echocardiography Multimedia Manual

RRP $897.99

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This second edition of the Transesophageal Echocardiography Multimedia Manual is a comprehensive resource and essential guide to the rapidly expanding field of perioperative transesophageal echocardiography (TEE), encompassing newer cardiac surgery techniques, more diverse surgical procedures, and use in the intensive care unit.

With over 900 figures, this well-illustrated manual and its companion DVD demonstrates new developments and challenges for the anesthesiologist, cardiologist, cardiac surgeon, critical care physician, and those interested in perioperative TEE. The accompanying DVD presents two-dimensional examples in their original video format accompanied by sketches, three-dimensional orientation, Doppler-related information, and hemodynamic, radiologic, and anatomical correlation to assist the user visualize the dynamic process of transesophageal echocardiography.

New to this edition!

  • Now in full-color with over 800 pages of content, including six new chapters covering new minimally invasive cardiac surgical techniques, non-cardiac surgery, and complementary imaging techniques such as three-dimensional echocardiography plus updates to all existing chapters
  • Over 900 high-resolution images to illustrate the advancement of echocardiography technology
  • DVD showcasing over 1000 videos of 2-dimensional examples accompanied by 3-dimension orientation providing an interpretation of results, plus over 140 self-test questions
  • Expert perspectives from over 85 renowned and experienced anesthesiologists, cardiologists, cardiac surgeons, and critical care physicians from five countries



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