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Media Theories And Approaches
Truly global and cutting-edge, this is the resource for all students studying media in today's world. It is a truly accessible but critical text.
It provides an explicitly global approach, including chapters on developing Asian countries. It offers an excellent balance of new and traditional media. It includes an accompanying online resource to provide regular updates of key statistics.This is a manageable introduction to all the theories and approaches that make up media studies.
The book is accompanied by extensive textual and online resources to give readers guidance at every step. Offering a truly global approach, this is a cutting-edge text for today's students seeking to understand worldwide media, past and present.
About the Authors
Mark Balnaves is Professor of New Media at Edith Cowan University, Australia. He is an expert in audience research and conducted Australia's first major Internet diffusion and adoption study. His books include The Atlas of Media and Information (with Stephanie Hemelryk Donald and James Donald), Mobilising the Audience (co-edited with Tom O'Regan and Jason Sternberg), and Introduction to Quantitative Research Methods (co-authored with Peter Caputi).
Stephanie Hemelryk Donald is Professor of Chinese Media Studies at the University of Sydney, Australia. Her publications include Public Media in China (co-edited with Michael Keane, 2001), Tourism and the Branded City : Film and Identity on the Pacific Rim (2007) and The State of China Atlas (1999, 2005, 2008).
Brian Shoesmith is Professor of Media Studies and Journalism at the University of Liberal Arts, Bangladesh in Dhaka. He is also an Adjunct Professor at Edith Cowan University where he taught for many years. He is a founding editor with Tom O'Regan of Continuum : Journal of Media and Cultural Studies and has co-edited many books, including Refashioning Pop Music in Asia : Cosmopolitan Flows, Political Tempos, and Aesthetic Industries (with Ned Rossiter and Allen Chun).
Women And Media
Women and Media is a thoughtful cross-cultural examination of the ways in which women have worked inside and outside mainstream media organizations since the 1970s.
- Rooted in a series of interviews with women media workers and activists collected specifically for this book, the text provides an original insight into women?s experiences.
- Explains the ways that women have organized their internal and external campaigns to improve media content (or working conditions) for women, and established womenowned media to gain a public voice.
- Identifies key issues and developments in feminist media critiques and interventions over the last 30 years, as these relate to production, representation and consumption.
- Functions as both a research case study and a teaching text.
A Beginners Guide To Use Social Media For Profit
We live in a world where we are becoming increasingly social - even if human interaction is not such a big thing as it used to be before the existence of social media. True, social media has completely revolutionized the way we interact with each other and even in how we run our businesses. If you are looking to take those profits of yours to an unprecedented level as far as your business is concerned, you simply have to be on those social media platforms. The thing is, simply being on them is not enough. You have to make your presence felt in such a way that people in the digital avenues out there actually see you screaming from the rooftops. Yes, you need to ensure that whatever you say out there on those platforms out there - is heard...
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